St. Paul Ice Fishing & Winter Sports Show - 30th Anniversary

The St. Paul Ice Fishing & Winter Sports Show has been the biggest showcase for arctic anglers for three decades. However, the 30th Anniversary of the historic event needed to be just that, historic. Good Sam Media asked the IAN Advertising team to build a strategy to highlight the 30th Anniversary show like never before, and to maintain that same momentum for years to come.

:30 St. Paul Ice Fishing Show TV Spot

Our team developed a media blitz that shook ice houses from Alaska all the way to Nova Scotia. We used a similar formula that has worked since taking over the Ice Fishing Show marketing duties in 2012, but with an additional Minnesota "kick". The media buy was structured to pinpoint the core demographic, highlighting activities and features to drive consumers to the show while also creating new and exciting incentives for potential attendees. IAN team also designed and utilized the new 30th anniversary logo throughout all digital marketing campaigns.

Digital Marketing

IAN's Social team provided organic content months ahead of the event to help grow the excitement all the way through the final show day + weeks after.

New Responsive Website (Mobile)

IAN's media team revamped the Ice Fishing Show Website both on mobile and desktop. This new modern template was designed to be more user friendly with an emphasis on mobile use to help maximize ticket sales.

New Website Template (Desktop)

2023 St. Paul Ice Fishing & Winter Sports Show Recap Video

IAN's media team attended the historical event to engage with the crowd and record content that will help promote this and more epic Ice Fishing Show's for years to come.

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results

+51.6% PoP increase in Facebook + Instagram Impressions
+15.7% PoP increase in Instagram + Facebook Followers
+7.8% PoP increase in Instagram + Facebook Engagements
2023 Image of Excellence Award - Recognized by GSM for our support of the St. Paul Ice Fishing & Winter Sports Show
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